About Squeez'M Toys

Squeez'M Toys is a small, founder-owned company in Belmont, California. We make one thing well: the Squeez'M BigBlok™ (formerly the Big Block), an extra-firm, slow-rise stress cube. The company is owned by Brian Fisher, the dad who designed it. No investors, no board, and a real phone number on every box.

Two minutes from Brian on why Squeez'M exists.

Why this company exists

Squeez'M started with frustration. Buying squishy, slimy, and rubbery toys for my daughters, I kept running into the same problems. Mystery sellers. Brands that appeared one year and vanished the next. No way to tell whether a toy had been safety tested, or who to call if it leaked on the couch.

So I built the company I wished I could have bought from, on three promises.

The three promises on every box

1. Quality

The cube has to be rock solid, because everything else depends on it. Every BigBlok is checked in production for the ways gel toys actually fail: leaks, odor, air bubbles in the fill, shell stretch, and surface abrasion. The shell is thick, tear-resistant TPR, and the fill is a slow-rise maltose gel that gives the BigBlok its heavy, doughy squish.

2. Safety

The BigBlok is tested to ASTM F963, the U.S. toy safety standard made mandatory by the Consumer Product Safety Commission. The materials are non-toxic and BPA-free. It is rated for ages 3 and up, and the safety information is printed on the box, not buried on a website.

3. A real person to reach

This is the one I think matters most. If anything goes wrong, you should be able to reach us in under a minute. Every box has a phone number and an email address printed on it. Text us a photo of a leak within 30 days and a replacement ships in 2 to 3 days. You do not return the cube, and you do not fill out a form. A person reads your message, and that person has the authority to fix it.

Full replacement details here.

Tip: when your BigBlok arrives, take a photo of the box with your phone. Then the number is always with you.

Who you are buying from

I'm Brian Fisher. I designed the BigBlok, I run Squeez'M Toys, and I own all of it. I'm an electrical engineer by training and have run manufacturing businesses before, which is why production checks and safety testing were the first things I set up, not the last. The BigBlok launched in June 2025 and has since earned more than 2,200 ratings on Amazon at a 4.4-star average.

We are not a private equity portfolio company, and nobody outside the family owns a piece of Squeez'M. That means no quarterly targets deciding what goes into the gel, and nobody above me to ask before sending you a replacement.

Where to buy a real BigBlok

Squeez'M products are sold only in three places: here at squeezm.net, in the Squeez'M store on Amazon, and on the Squeez'M TikTok Shop. Lookalike cubes sold under names like "big block" or "mega cube" are not ours, and the photo-replacement guarantee applies only to cubes bought from those three places. A real BigBlok says Squeez'M on the box.

Contact

Email: info@squeezm.net
Text or call: the number printed on your box
Squeez'M Toys, Belmont, California

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Squeez'M® and BigBlok™ are trademarks of DO & BF Enterprises LLC.